Over the past few years, Element Labs Stealth LED displays have appeared on many of the world's biggest car shows. From Frankfurt to Paris and Detroit, Element Labs has created backdrops to help manufacturers launch their latest, flashiest models and concept cars to an audience of industry press, visitors and prospective customers alike.
At this year's IAA, just over 600sq.m of Element Labs StealthLED displays will again form part of the booths of Porsche, Daimler, and SAAB. Porsche and Daimlerwill have approximately 385sq.m black Stealth installed, while SAAB will use approximately 250sq.m white Stealth. The displays are provided by Creative Technology Germany.
"The Stealth video display is ideal for achieving stunning effects in temporary installations such as car shows," says Element Labs CEO Nils Thorjussen. "Unlike most LED display systems, which are often heavy, cumbersome products that require a lot of technical preparation and manpower to install, the Stealth system is a lightweight, transparent LED system that can easily be aesthetically integrated into the creative booth designs we see so often on auto shows today."
The Stealth system is comprised of modular panels, integrated power and data distribution, rigging hardware, and video processing. The panels are 40 cm square, weigh less than 1 kg, and contain 56 pixels on a 25 mm pitch. The latest version, Stealth 2.5, has a very flat LED panel, which ensures it displays smooth video that remains consistent - regardless of the angle at which the panel is viewed. "This is particularly important in applications such as car shows, where the viewer comes in close proximity to the screen," says Thorjussen.
(Jim Evans)
