Van der Beken brings to Element Labs over 20 years international experience in key commercial roles in different AV industries. Prior to joining Element Labs, Van der Beken spent a substantial part of his career at Barco's Media & Entertainment division, which he joined in 2000, in effect witnessing the emergence of LED technology as a commercially viable large-screen display solution. Van der Beken quickly rose through the ranks at Barco to take on the position of international sales director events EMEA & APAC.
Marc Van Eekeren, vice president of worldwide sales at Element Labs, said: "Element Labs continues to expand its reach and scale worldwide with Bart's appointment in Europe, who will be working in close cooperation with Claas Ernst, MD for Element Labs Europe. With offices in Germany and the United Kingdom, we will soon be opening our Belgian office to better serve our EMEA customers. Bart brings the necessary drive, motivation, and the ability to achieve and lead impressive growth with our new Cobra platform which is launched during the ISE show in Amsterdam. "
(Jim Evans)
