Elite goes heavy-duty for Hino launch
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Desiring a dynamic and exciting tradeshow environment worthy of their inaugural Class 8 heavy-duty trucking solutions, they enlisted the assistance of production provider Elite Multimedia who created a momentous LED video, lighting and audio design.
“We’ve been exhibiting at The Work Truck Show for 18 years now and this is definitely the benchmark show for the work truck industry,” says Sheree Greenhalge, assistant manager marketing, Hino Trucks USA. “Each year the show generally has many new product launches, and this year we were focused on the launch of our Hino XL Series. We were entering a market that no other OEM has done successfully in the past 50 years, so we knew we had to unveil the new truck line in a manner that matched the occasion.”
Greenhalge continues, “We knew we had to unveil the new line of trucks in a ‘big’ way at the 2018 show. To do this, we added 30% more floor space in the booth to accommodate the new trucks and display properties, along with dedicated areas for attendees to watch the launch. The show floor stood still while we unveiled the trucks, and with the massive LED video design created by Elite Multimedia, visitors could watch from every angle of the 7,200 sq.ft booth.
“Our technical team began load-in four days before the start of the show,” explains Greenhalge. “The LED video wall was a 360-degree display that fit perfectly around our two hidden vehicles, which were a 6x4 tractor and a 4x6 straight truck about 30-feet in length. We then worked with a specialist brought in by Freeman to safely apply weight distribution inside the Indiana Convention Center of the 12,000lb 9m-pixel LED video wall, and the 16 synchronized motors made sure the unveiling of the trucks went off without a hitch.”
(Jim Evans)
