Elite Multimedia at Young Living conference

USA - As a full-service production company with the ability to design an immersive attendee experience, Cornerstone AV prides itself on allowing their imagination to be the driving force behind their designs. Known for developing the ideal technological backbone for any event, Cornerstone was once again brought on board to create the production design behind the annual Young Living Essential Oils National Conference.
With the production moving outdoors this year to the Rice-Eccles Stadium at the University of Utah, the design team wanted to maintain that sense of audience immersion so they developed a complete LED video experience with the assistance of production partner Elite Multimedia.
“This event is normally held each year at the Vivint Centre, but since it was currently being remodelled, the producers decided to move the event outdoors to Rice-Eccles Stadium,” began Chad Fraughton, Cornerstone AV vice president/executive producer. “During the booking process, we learned that we would be sharing some close dates with the Nitro Circus tour and we would have to be creative with our production design in order to accomplish a bit of concealment of their large ramps. To do this, we decided to go with a mega-structure creation of arches on both stage left and right flanking a large centrestage area. When we presented the idea to the executive staff at Young Living, they loved it and it really made the event feel bigger than life.”
Fraughton worked with Elite Multimedia to identify the perfect LED video solution. Understanding the need for ease of installation, product durability in the Utah weather, plus exception performance, Elite Multimedia provided PixelFLEX FLEXCurtain HD 6.25mm LED for the centrestage, and FLEXLite Plus 8.9mm LED for the outside arches.
Fraughton added, “During the install, we really had to pay special attention to the swinging angles of the cranes while bringing the 120ft arches into the area with sometimes with as little as six inches of clearance. Additionally, for two of the days during load-in, we had winds that were exceeding 40mph with some really weird vortexes created in the Stadium itself, plus we had a bit of rain at one time too. To make the design come together in time we all had to rally together and the products needed to be reliable. Overall the team functioned exactly the way we needed, and the PixelFLEX LED displays worked flawlessly.”
(Jim Evans)

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