Given that The Warehouse already carries a number of well-established pro audio brands including loudspeaker equipment, it rather begged the question, "Why EM Acoustics?" The Warehouse sales director Derek Blair was categorical: "It's simply one of the most exciting product ranges we've heard in the last ten years," he stated. "The first model we listened to was the 5-inch EMS-51 model, which just blew us away, and the rest went on from there. It was amazing!"
The Warehouse sales manager, Janet Murray, explained that quality is what counts for the company above anything else. "We always sell the right product for the job, not the one that makes us the most margin or is the easiest sell," she noted. "EM Acoustics products are ideally suited for theatre, church, rental AV applications and more, and I'm really looking forward to being able to offer them to our customers. We also felt that as a company, EM Acoustics has the same core values as we do - in other words, their priorities are delivering premium products and excellent, friendly customer service, which makes them a pleasure to work with."
"It's also great to have a British brand on board, and a young, dynamic British brand at that," continued Derek. "I genuinely believe that EM Acoustics is a brand to watch out for, so we're delighted to be a part of it now - it's an investment into the future, both ours and theirs."
EM Acoustics UK sales and marketing director, Dave Kelland, who is responsible for the UK dealer network, is equally pleased to welcome The Warehouse. "I wholeheartedly agree with Janet's remark about sharing the same ethos," he commented. "The Warehouse is a brand in its own right, and they have built up a rock-solid reputation throughout Scotland and beyond based on providing top quality products and service. They've been doing it a long time and are highly respected, so it's an honour for us to be able to count them as a full EM Acoustics dealer."
