EMF projects giant poppy over Leicestershire
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The Wembley-based company transformed a wind turbine into a giant poppy for the Vattenfall Group in support of the Royal British Legion’s annual poppy appeal.
The 125m structure at Swinford windfarm near Lutterworth had a 90m wide poppy head projected onto the blades overnight, along with a cascade of poppies falling down the turbine tower. The message EMF wanted to promote was simple - that ‘every poppy counts’, particularly in a year when due to the pandemic and local restrictions, the appeal had been hampered.
"We selected a 125m high wind turbine which has a 90m wide rotor to project a poppy head onto the blades and a green stem mixed with a cascade of smaller poppies falling 80m down the turbine tower to produce the world’s largest virtual poppy which could be seen from the M1 motorway," explains Stuart Roberts of EMF Technology. "A specialist team of photographers and videographers used high-end camera systems and aerial drones to create the unique long exposure effect of the poppy head which gained nationwide TV and worldwide social media coverage."
The company deployed six 20K HD Christie Roadster projectors with ultra-long throw lenses; three custom EMF Vision Ultra Widescreen media servers; and mapping software Resolume Arena V7. EMF also provided full mains power distribution services due to the site’s remote location.
The wind farm is operated by energy company Vattenfall, which recently signed the Armed Forces Covenant, a commitment between UK organisations and the armed forces community that those who have served will be treated fairly, including by finding the right jobs for the right people. Nearly 10% of Vattenfall’s UK workforce currently come from a military background, having developed many skills required for careers in the renewable and low-carbon energy sectors whilst serving in the armed forces.
