The business plan for the programme has been developed under the guidance of a professional certification consultant using detailed research and extensive market surveys. In order to implement this business plan, the Board has defined the administrative structure needed to establish and run the programme, including the management skills that are essential to the governing body. A Certification Council will be appointed by the Board of Directors as soon as possible, and ESTA will reach out to other industry associations to aid them in this important industry-wide effort. In addition, individual members, selected for their specific skills and talents will be appointed.
The direction and charter of the new Certification Council is substantially different from that of the original Certification Program Committee. The Council will be charged with a variety of duties including fundraising, financial management, marketing and public relations.
(Ruth Rossington)
