The new partnership will allow ARRI LS to provide complete broadcast lighting solutions now comprised of ETC control systems and products, ARRI lighting and suspension products, with turn-key design and installation services.
The partnership covers important broadcast markets in central and Eastern Europe (including GUS) as well as the Middle East and Africa.
"ETC and ARRI have developed some of the best lighting technologies for the broadcast industry," says ETC CEO Fred Foster. "This partnership with ARRI Lighting Solutions will capitalise on the strengths of both companies to provide complete lighting systems made with ETC and ARRI products."
The partnership - which does not affect the theatrical market - will build on the strong historic relationships between broadcast customers, ETC and ARRI. "ETC has provided the best products and services to broadcast customers for more than 30 years," says Klaus Althoff, sales director of ETC GmbH. "There will be a smooth transition to this new partnership."
This is not the first significant partnership between the two companies. London-based ARRI(GB) was the distributor of ETC-manufactured lighting control desks in a successful arrangement that lasted ten years. The companies have also successfully worked together in other areas, such as supply of large German TV stations.
(Jim Evans)
