The eye-catching large format projection was a combination of video and PIGI projection, with live sessions of Launchball, a popular multi-level online game available from the Science Museum's website. This was played on a PC set up in the projection area and projected into a giant 40m by 30m mask on the building.
The mask was created by the PIGI projectors, and the game - via video projection - was beamed into this space. The PIGI projectors were also used to create a series of scrolling texts with information about the Launchpad gallery.
ETC's project manager Paul Highfield comments: "Obviously it was a great coup to be the first to project video onto the Shell Centre Tower - and I'm sure it will open up many future possibilities. It was also good to be working with the Shell team again on a new and very different project."
Eight Christie 20k projectors were used for the video element, two covering each quarter of the projection area. They were located on a curtain-sided truck parked 150m from the building.
ETC'S OnlyView software was used for control, tech'd by Richard Porter. The VGA outputs from the game PC were used to feed the video into OnlyView where it was manipulated, edge blended and perspective corrected before being sent out to the projectors.
(Jim Evans)