Sarah Clausen, who has served ETC as a controls product manager since 2004, is now the market manager for ETC GmbH. In this position, Clausen expands her focus to the full range of ETC products being sold in the German, Austrian, Swiss and Eastern European markets. She is responsible for developing market strategies and coordinating product needs and feedback from customers and dealers.
In her new role at ETC GmbH, Clausen will work closely with ETC European promotions and advertising manager Rosi Marx to plan product launches and promotions. She will also retain her responsibilities as product manager for the Congo and SmartFade control product lines.
Erik Larsen, who has been ETC's market manager for Europe since 2001, will now focus his efforts exclusively on the territories served by ETC Ltd in the UK. Larsen has been part of ETC since 1999, following two decades of theatrical work as an electrician and lighting technician. His unique perspective after so many years in the field has led to many successful ETC marketing campaigns throughout Europe.
"I look forward to the opportunity to work more closely with Erik and Rosi to expand ETC's presence in the European marketplace," says Clausen. "Feedback is so important to what we do in product management, and I'm very happy to be able to help my colleagues communicate better with our existing and new ETC customers so that we can continue to create excellent products for them."
