The project involved projecting light from the blue part of the colour spectrum from concealed Selador fixtures onto a the 25m long, curved, white wall extension of a lighting showroom in the heart of Milan's design district; when visitors viewed the wall through a red light shade, a previously hidden video of a car appeared to the viewer.
Cocksedge says: "I was very ambitious about what I was proposing; we were really pushing the boundaries of what is achievable. I wanted a lot of light, and a very certain, precise light. Only the Selador Ice unit gave that precision. When I first came up with the idea to use light in this way, I was put in touch with Adam Bennette at ETC, who became our colour consultant. I've known and worked with him for many years, and ETC is often one of my first points of contact for brainstorming ideas."
Adam Bennette, technical director at ETC, says: "The car is invisible until when you view it from inside a shade. For this effect to work, we needed to have a very specific cyan blue.
"ETC Selador fixtures, with their x7 Color System, have three different shades of blue LEDs in them - cyan, blue and indigo - which can create very specific and pure shades with a very high degree of saturation, whereas many other manufacturers' fixtures make intermediate shades by mixing only green, blue and red."
The fixtures were supplied by rental company Volume in Milan for the exhibition stand. Some 300,000 people attended the show from 154 countries. The Salone was established in 1961 to promote Italian furniture and furnishing accessories on the export market, and has since become a benchmark for the country's furniture sector.
(Jim Evans)
