Technical director Chris Scott stated after the show: "We knew we had developed something special, but not to this extent. It's as if the whole industry has been waiting for Ethos to arrive - now it's here, the sky's the limit. Larger premises, more jobs but more importantly being seen as one of the major pro audio companies, something we have been building towards for a long time, seems now with Ethos to be becoming a reality."
Prior to PLASA, extensive UK testing had been carried out at the Newmarket racecourse festivals. The popular Friday night event, which hosts an early evening race card followed by a band has run through July and into August. A diverse range of bands has included Blondie, Blue, Jools Holland and The Sugababes, while acknowledged engineers such as Steve Levitt and Snake Newton have taken their turns at FOH. The system has received a universal thumbs up and delighted all at Merlin Productions, the hire company responsible for the shows and Ethos's first UK customer. Malta-based Studio 7 added Ethos to its stock, as a solution to their vibrant conference market and in doing so became the first export customer for Ethos.
The show also saw confirmed orders from UK audio-visual company Moonlite Productions in Aylesbury, following a successful demo at Nottingham Arena. Dutch distributor Match Audio were unfortunately not at the stand to see an order placed for Ethos by one of its rental customers, Laguna. Norwegian dealer Produksjoner also confirmed that it would be adding Ethos to its demo and hire stock seeing it as essential for servicing its future festival work.
Developing the export market has been a major priority for Logic System during 2004 and Ethos has made this a more achievable objective. Watch this space for major distribution announcements in Asia Pacific, Korea and Russia.
(Sarah Rushton-Read)
