#WeMakeEvents to host BikeFest 2022 fundraiser
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Together, the BikeFest team will raise funds for Backup – the technical entertainment charity, which helps industry peers during times of ill health and financial hardship, and other #WeMakeEvents-supported charities. Starting at SFL’s headquarters in Reading to a destination in London, BikeFest will also kick off the PLASA Show as it returns to Olympia London from 4-6 September.
Now in its sixth year, BikeFest began as a 100-mile cycle to PLASA Show to raise awareness and funds for mental health in the industry. With the pandemic, this need became ever more relevant. Since 2020, #WeMakeEvents campaign has been instrumental in expanding the BikeFest event in the UK, and for the first time this year,