Italy / Hong Kong - Faital has opened a new branch in Hong Kong to cover the professional market in the Far East. Complete with a warehouse, it is destined to serve the supply of professional FaitalPRO loudspeakers in a more timely manner throughout the whole Asian region. Faital Asia was born to reduce "time-to-market" to a minimum.

"Our new Hong Kong branch," says Flavio Naggi, FaitalPRO overseas sales manager, "will take care of the shipping and invoicing of the whole professional FaitalPRO range from the new warehouse, while the central management with personal technical-sales contacts, product quality and orders will remain as always, with our Chinese staff, handled from our historic FaitalPRO headquarters in San Donato Milanese."

Naggi adds: "This warehouse and the new offices will give us a fresher and stronger thrust in this area, where before it had to be managed at a distance from Italy, with all of the consequent difficulties faced, in terms of costs, length of shipping times, customs issues and so on.

"As demonstrated by the great success achieved at PALME in Beijing, FaitalPRO products are definitely creating a lot of interest in the Asian markets and certainly this new initiative will contribute in developing many successful new markets."

(Jim Evans)


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