UK / Germany - FeONIC plc has received its first order from new German distribution partner, Adam Hall GmbH. The order, worth in excess of £150,000, is for Whispering Windows systems - a point-of-sale promotional technology used by retailers to turn glass in shop windows into loudspeakers'. The systems have been successfully installed in the UK by respected retailers such as John Lewis, Marks & Spencer, and Lunn Poly.

Adam Hall is to co-promote and install Whispering Windows in Germany, particularly within the retail sector. The company is renowned for supplying high-quality fixtures and fittings to the professional audio industry in European countries including Germany, France and Spain. According to Adam Hall, there has been considerable interest in Whispering Windows from the German market. The first monthly shipment of this order took place at the end of April.

Since launching Whispering Windows in the UK last July, FeONIC has been successfully expanding its network of international distributors. Whispering Windows has now been sold into 13 countries around the world and there has been enquiry from a further 22 countries.

FeONIC has also recently strengthened its commercial relationship with American marketing partner S3i Sound through a new joint marketing statement. This agreement will give FeONIC a new royalty income on S3i Sound's award-winning 'Sound Without Speakers' technology.

Brian Smith, managing director of FeONIC plc, said: "This is a significant new order, and the gateway not just to Germany but to a number of the larger Western European countries, where there are many larger retailers that we would expect to find Whispering Windows highly attractive. It's not that frequently that a whole new way of attracting customers comes along! We therefore anticipate that this initial German order will be followed by further Whispering Windows licensing in other parts of Europe over the next few months."

(Lee Baldock)


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