UK - Exactly 500 hours after the stroke of midnight that saw in the New Year, car manufacturer Fiat introduced its new 500 model at the London Eye. The event, which was produced by innovision, who were brought on board by project co-ordinator Arc Worldwide, saw PRG Europe supplying lighting and services throughout the site, which included the Eye itself and main stage, plus two VIP areas and the roadway leading to the site.

One of the new Fiats was driven into one of the pods and lit by lighting designer Paul Cook using PixelLine and Palco LED lighting, while in every second pod, MAC 2000 wash luminaires provided sparkle for thousands of onlookers and invited guests. On the stage in adjoining Jubilee Gardens, Cook lit performances by Mika and The Feeling, and, along the roadway up through the gardens to the site, he replaced the permanent blue floodlighting with Fiat's corporate colours.

Cook, who worked with innovision's production managers Will Roberts and Matt Darby and site manager Kevin Peacock, reports: "As with New Year, when we work with PRG Europe to light the Eye, we needed a slick operation. The Eye was operational up until 5.30pm, then, under the direction of Jayney Bell - one of the two crew chiefs - crew dashed into each pod to load the luminaire, connected the power and wireless DMX and strapped it all down for safety, then dashed out of the pod again while they still could."

PRG Europe supplied VL3000 luminaires, MAC 2000s, PAR cans and PixelLine battens to light the performances on stage, which were programmed using a Wholehog II by Pryderi Baskerville, while a second Wholehog controlled the lighting on the Eye and pontoon and a reveal of the new car.

Crew chiefs for the event were Jayney Bell on the Eye and Martin Scott on the rest of the event; Pryderi Baskerville programmed the main show, while Simon Hicks controlled the LED lighting on the Eye. Project manager for PRG Europe was Peter Marshall.

(Jim Evans)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline