"We have a brilliant brand in Fiberlink with excellent industry-wide recognition," states Derek Miranda, director of marketing. "Our customers have always referred to each of our fibre optic offerings as Fiberlink. It was time to strengthen our connection to our customers through a strong, homogenous and recognizable brand."
"There was a time when it was very important to clearly differentiate the two core fibre optic technologies that we provided to our customers, digital and analog, because we have always been at the forefront of the technology," says John Lopinto, president and CEO. "Now that digital fibre optic technology has become the foundation for all of our fibre optic products, maintaining two brands is no longer necessary."
(Jim Evans)
