The search for the ideal projection platform was initially narrowed down to a particular room at The Ritz, which stands opposite the Audi showroom, but unfortunately it was unavailable. In a moment of inspiration, the Fourth Phase team noticed an almost suitably positioned Big Bus Company bus stop! Fourth Phase hired a bus for the evening, which was parked at the bus stop quite legally for the duration of the project. From the top of the bus, Fourth Phase used a Pani BP6 projector fitted with a slide of the Audi logo (made by DHA Lighting), to project the white on black linked rings of the Audi logo onto the front of the showroom. As the bus stop was approximately 4m off centre in relation to the Audi showroom, the slide was pre-distorted to compensate.
"As far as we are aware," remarked Alan Thomson, managing director of Fourth Phase, London "this is the first time that a double-decker bus has been used as a projection platform! But it just illustrates how the London team is able to overcome awkward circumstances to realise a client's brief."
(Ruth Rossington)
