April in New York saw Fourth Phase projecting images onto two large columns in the main concourse at Grand Central Station for Earth Day New York's Earth Week Celebration. Projected for a week from 11am-8pm, the images reached an estimated audience of half a million people daily.

Designed and produced by Earth Day New York's executive director Pam Lippe, the show included works by renowned artists such as Andy Warhol and featured images chosen to portray the beauty of the earth and the importance of protecting it. Art Lavis of Fourth Phase USA explained that large format projection equipment lent itself well to one of the main themes of the show, which was the transitory nature of our world: "When pictures of endangered species slowly faded into nothing it really got the message across - this could not have been achieved with traditional signage or banners. Furthermore, as the display featured an estimated 200 images, the projection system was a cost-effective solution."

(Ruth Rossington)


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