L-R: Tomas Nilsson, Andy Blackwell of Dial and Carl-Fredrik Malmgren.
Sweden - Lighting, sound and AV specialist Fremlab AB of Helsingborg, Sweden, has been appointed distributor for the Showmagic show control system by Bradford, UK-based Dial. Tomas Nilsson will be responsible for ShowMagic at Fremlab.

The first installation in of ShowMagic in Sweden is at a corporate site - the showroom of GPA-Plast, where ShowMagic is controlling a projector, motorscreen, darkening blinds, DMX-transformers in the roof (nine different channels), and the nine different areas of the company’s product display. The system is controlled via a 15" touchscreen, while a second screen serves as the operator’s monitor.

Managing director of GPA-Plast, PerOlow Jansson, says: "We are very happy with the solution that Fremlab have supplied. We first looked at a Crestron-based system, but the cost felt huge. With ShowMagic we found the same control at a fraction of the price."

Fremlab’s managing director, Carl-Fredrik Malmgren, commented: "We feel the potential for this program to be large in Sweden - many customers want a control system, but are not ready to pay for what other control systems on the market cost."

(Lee Baldock)


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