Goleniowski added: "Fuzion displayed incisive knowledge of the audio market in their territory and a keen awareness of the Allen & Heath product range. We are confident that they can expose our portfolio to its full potential in the Far East's growing and dynamic market."
FFE was incorporated in 2001 and began trading in December of that year. Fuzion plc is a shareholder along with two key Thai shareholders - Sutat (Pok) Kohkiat and Varuit Rattapong, both of whom are well known in the Thai market. Unusually for that market, FFE is a 'pure' distribution operation, focusing on adding value and supporting contractors, rental companies and dealers operating in the Thai and Laos markets. Currently it employs 10 people and operates out of premises in the RCA (Royal City Avenue) complex east of Bangkok centre.
Allen & Heath joins a growing roster of distributed professional products with which FFE is educating the local markets. "Pro audio is still an area where operational skill and informed application is critical to the end result," believes Oates. "Since Allen & Heath have a range of mission-critical products offering best value for money, this is an excellent fit for FFE's approach."
(Lee Baldock)
