Fuzion Far East came about due to a need for quality distribution in that territory with no secondary activities that compete with the customers. After a number of discussions with operations in Thailand and research into the market, Oates saw an opportunity to create a separate company along the same lines as Fuzion plc in the UK, in order to concentrate purely on the distribution process. However, Oates was quick to point out that Fuzion Far East is not merely an extension of Fuzion plc's activities in another country, but a completely separate entity in its own right. "We're not talking about colonialisation here," said Oates. "This is a totally local operation staffed entirely, with the exception of me, by local industry professionals. My role, and that of Fuzion plc, has been to assist with some fresh ideas, resources and facilities. We also intend to focus on education and removing "black magic" from technology. We have recruited a great team of talented individuals who are familiar with the brands, the market and the customers, and who are more than capable of running operations smoothly and efficiently whilst I take care of my commitments in the UK. We're already off to a flying start, so now we can buckle down to the serious business of making money and having fun!"
(Lee Baldock)
