The show, which was held in Detroit in January, showcased jaw-dropping exhibits, production and concept vehicles and exciting, fun-filled attractions. Among the displays was Volkswagen's eye-catching stand with 44m wide, custom made Phantom 30 frames set up in an arc on each side of a high resolution video wall.
Designer and technical coordinator Ulrich Schmidt-Kalteich of Lightidee, Germany, specified the Phantom because of its transparency, brightness and static possibilities. He says: "The client's brief stated high brightness and transparency from both sides - front and back - with a clean, architecturally unobtrusive outfit. In order to soften the image for people close-up, we placed a voile fabric in front of the frames."
(Jim Evans)
