Fallon is a familiar face to many in the industry, having worked in product and sales management at Martin Professional for 12 years before leaving to establish his own business. "Gary comes to us with vast industry knowledge and experience and knows the value of hard work, discipline and supporting customers above and beyond," stated Elation sales director Eric Loader. "Gary will work to support and continue our growth plans on the East Coast, managing our sales reps and supporting our dealers in the region. I am confident he will fit well into our company culture and growth plans."
Fallon, who started in the new position on 1 December, commented, "I am excited to be part of a team made up of great people that are well respected in the industry for their knowledge and integrity. Elation is a company with a global reach yet is still able to keep the feel of a family, which allows employees to take ownership in their daily activities and strive for success. My network from my years at Martin is still strong as most were based off of positive relationships and trust, which has weathered the storm of time and change."
(Jim Evans)
