Additionally, Fairbairn's company LED Source will exclusively distribute the Coemar LED range -including the popular ParLite LED and new products to be shown at this year's conventions. With the help of company VP and partner Gavin Cooper, Fairbairn established LED Source in 2005 followed by a franchising programme four years later.
"From the industry leading ParLite LED to the rental and touring powerhouse Infinity range, Coemar products deliver exceptional technology and unsurpassed performance," said Fairbairn. "This new relationship with Coemar is a massive win for the market, which will now have access to Coemar products in addition to an experienced staff and - in many cases - lower prices due to our sales and delivery technologies."
Fairbairn has spent more than 20 years in the entertainment lighting business. While serving as shareholder and vice president of Coemar's US operations from 1999 to 2002, he noticed an excess of unwanted inventory in the entertainment production business - resulting in the creation of Gear-Source in late 2002.
"We are thrilled by the coverage we will gain through the experience of the GearSource team. It is a great opportunity to work with Marcel again and benefit from the access to market that he and his companies can uniquely provide our brand. Our collective customer base will be rewarded with even greater value - plus Coemar will gain unprecedented exposure through its presence on the industry's most popular site," said Fausto Orsatti, vice president of sales and marketing at Coemar.
"Additionally, one of Coemar's biggest challenges has always been our customers' ability to dispose of older inventory to make way for new technology. Gear-Source provides the solution to that problem."
Coemar products will be available from both companies before the end of July.
(Jim Evans)
