The Group has seen a steady increase in demand for cross-border services in recent years, in line with the escalating interest in the African continent as an event destination. Gearhouse regularly services events in Nigeria, Ghana, Kenya, Uganda, Seychelles, Saudi Arabia, UAE, India, Brunei, Tunisia, Congo, Namibia, Egypt, Mozambique, Zimbabwe, Mauritius, Zambia and Tanzania - amongst others.
Now, Gearhouse is able to provide West African events with the same level of technical services as would be available in any other major event destination, both quickly and cost effectively, the company says.
Heading up the new company are Bill and Nicky Lawford, whose African events experience is extensive and who both have many years of experience within the South African operation. "I have worked in around 70 countries around the world, so adapting to the new location and market has been relatively straightforward," says Bill. "At present we are servicing mostly corporate functions and developing the business through our successes with both local and international clients. We have formed strong relationships with our clients and one of our success factors is that we hold independent public liability insurance, which is not common practice here."
Gearhouse Ghana offers a full technical solution with a fast turnaround and professional delivery, an approach which is proving attractive to a host of corporates, event managers, destination management companies, professional conference organisers, venues, television companies and promoters wanting to mount events in West Africa.
The company's warehouse in Tema carries a stock of internationally recognised brands in static and moving lighting, PA, video projectors, screens, plasma displays and various conference aids as well as trussing, rigging, stage elements (Steeldeck) and scenic flats. Through established partnerships with local suppliers, Gearhouse Ghana can also supply additional requirements such as backline and customised set building, ensuring that for the first time in Ghana, clients have access to a fully integrated, versatile range of technical services to an international benchmark.
"The biggest single barrier to growth of the events market here is the lack of venues," says Bill Lawford. "The recent opening of a new ballroom at one of the main hotels, with similar projects to follow, will go some way to addressing the problem, but even with these in place there is an enormous gap for a venue of +/-5000 capacity. A Gearhouse In2Structures Dome could open up new possibilities here."
(Jim Evans)
