Founder and president Marcel Fairbairn says: "LEDs have obviously become a leading component of today's lighting market. Although we've never really been driven to establish a site for sales of 'new' gear, the market for LED sales is so fragmented and confused right now. We saw an opportunity to step up and establish a sales entity online where we would could provide quality LED products to both dealers and end-users."
LED Source has created exactly that. Dealers can apply for "dealership" with the company, and based on their special login profile, they will see pricing below that of an end-user. "It's really no different than any other dealership. We're looking for the right qualifications from our dealers," says Fairbairn.
Joining Marcel in LED Source are general manager and VP of technology, Gavin Cooper who comes from a very recent LED manufacturing and design background plus Cynthia Viteri VP of sales, who has worked closely with Fairbairn in recent ventures including GearSource Inc, Coemar USA and Martin Professional. Additional staff members will be introduced in coming months, however, because the company is Internet-based, the model is similar to that of GearSource Inc and heavily relies on e-commerce technologies.
The site is online now, and has already provided products to clients including a HUGE chain of Music Stores, top Museum Design firm, lighting re-sellers, and a couple of high profile clubs! Because LED sales are growing exponentially, LED Source has plans to expand and follow growing market trends with the right products and high level customer support.
(Lee Baldock)
