Joe McElderry and the Rizzle Kicks performed to a crowd of 8500 people
UK - In a sales initiative pioneered by the White Rose shopping centre in Leeds Joe McElderry and the Rizzle Kicks performed to a crowd of 8500 people as part of the centre's Girls night in event. All the shops reopened for the event with exclusive discounts for the ticket only evening whilst audiences were entertained by the acts.

Powered by six dB Technologies DVA T4 and three DVA S10 per side this was the system's first major event for Indivisual who recently added the system to their rental inventory and also managed the event from start to finish.

Jonathan Bentham explains, "Whilst looking for a new flag-ship line array product for our rental stock we were recommended to look at the db Technologies T4 system. The recommendation came from a fellow user who suggested it was ideal for our needs.

"After seeing and hearing the product we were instantly sold. It's a superb system both in terms of sonic performance and build quality. Flexibility is key; we operate in a number of different venue styles for corporate and rock and roll events so we need to be able to scale the system up and down as needed."

Also on hand was Yorkshire Audio's Bob Collinson who worked in collaboration with Indivisual and adds, "I've got to admit I was initially quite nervous about using the system, especially when I saw it being loaded in and how physically small it was. I watched it being flown up and thought to myself there's no way this is going to be enough, and then we fired it up; I was ready to criticise it and for it to sound like a low cost system but it just didn't. It threw further than any box that size I've seen before and sounded every bit as good as if they'd spent 4times the amount it costs; it's certainly given us something to think about."

(Jim Evans)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline