"GSA will select a portfolio of niche products, rather than present products just to fill inventory gaps," said Smith. "We will concentrate all our efforts on our targeted customers, who we believe will appreciate a more dedicated and professional approach. By limiting the product range, we can concentrate wholly on support and promotion to clients.
GSA will also offer an equipment valuation service, thereby capitalizing on Smith’s established reputation with finance houses and audio companies, as a valuer and consultant for pro-audio equipment. Smith’s third string is alliances - Smith has already forged a partnership with Midas consoles: "We’ve chosen to appoint Glen an Executive Agent for Midas consoles for several reasons," commented Richard Ferriday of Midas. "Though we sell our product direct to the market and provide support from our company base, GSA brings added value to the sales equation. Glen has exhaustive knowledge of console function and application, plus he has particular skills with customer negotiation."
(Ruth Rossington)
