The company was employed on 18 events across multiple sites, including three of the UK's highest profile music events, Glastonbury Festival, Hard Rock Calling in Hyde Park and Take That concerts in Manchester.
On one of the busiest live music weekends of the year, Eat to the Beat were found at the hub of the Glastonbury Festival, providing backstage catering to the Pyramid Stage and The Other Stage. There they served 6,600 meals to the crew, and many artists specifically requested additional after-show catering in backstage and dressing room areas.
In London, Eat to the Beat teams at Hard Rock Calling served 7,000 meals to the production team alongside Upbeat Event Design who were responsible for artists and corporate hospitality catering. Sister company e2B Logistics managed the Red Bull experiential marketing materials. Simultaneously, the Take That tour saw the company serve a daily changing, three course menu throughout the weekend.
For the first time this year, Eat to the Beat launched a retail catering outlet at Glastonbury Festival with partner Square Pie, serving more than 12,000 pies over the weekend.
(Jim Evans)
