As large as a basketball court, Chaparral's 55' x 75' booth featured eight 20' columns of Global Truss Square 12" Trussing that supported a horizontal truss beam set at 10' high, which ran around the booth's perimeter. The sleek, industrial-looking display supported the lighting system that showcased eight recreational boats ranging in length from 18' to 31' displayed by Chaparral Boats at the show.
Springtree Media Group, the company that designed and constructed Chaparral's booth, put the final touch on the display by flying Chaparral's logo framed in a 16' circular trussing frame above the booth. In a sea of 2,300 exhibitors spread over three locations on more than 2.5 million square feet of exhibition space, Chaparral's booth was one of the largest and most impressive exhibits, according to Peter Vaque, president of Springtree Media Group (Franklin, TN).
"We decided to use the Global Truss trade show booth system because it offers an amazing versatility," Vaque said. "It's a lightweight system that can easily be configured to create booths of all shapes and sizes, depending on the venue. Plus, it's very quick and easy to assemble, which is very important at trade shows."
The Global Truss trade show booth utilizes conical couplings and universal junctions to connect the different segments of truss together. The conical shape of the couplers helps maintain the overall rigidity, especially at key stress points. The conical couplings also allow for truss segments to be genderless, giving each piece a greater versatility.
The flexibility of the trade show booth system was tested sooner than expected at the Miami show, where a surprisingly low ceiling caused an emergency redesign of Chaparral's booth only hours before the opening of the exhibits. "It was barely a problem," Vaque said. "We brought the booth back to the proper dimensions as easily as assembling Lego."
Global Truss trade show booth system is made out of the same high-strength 6082-T6 extruded aluminum alloy the company uses for its stage trussing. The very sturdy, yet lightweight frame provides exhibitors with reliable support to showcase their display. All trussing manufactured by Global Truss bears the TÜV seal of approval - a third party certification body and a Nationally Recognized Testing Laboratory (NRTL).
"We are very pleased that a company as prestigious as Chaparral chose our booth system to showcase its products," said Ken Kahn, national sales manager for Global Truss America. "It verifies our company's belief that the flexibility and affordability of our truss show booth system answers the needs of exhibitors."
So well did the system "answer Chaparral's needs" that the boat manufacturer decided to purchase, rather than rent, their Global Truss show booth package. "Like most trade show exhibitors, Chaparral used to rent the equipment they needed to configure a new booth at each trade show," Vaque said. "But with the affordability and versatility of the Global Truss system, it made more sense to buy rather than keep renting."
(Sarah Rushton-Read)
