GLP breaks new ground at LDI 2018
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GLP products were both on static display and incorporated into a light show, while the award for Best Large Booth recognised the German manufacturer’s stand, designed and programmed by Matt Shimamoto (Volt Lites) in conjunction with GLP Inc. president Mark Ravenhill.
Ravenhill comments: “We were hugely busy throughout the show and saw a great number of people from across the country and abroad. We designed a brand new “Licht!’ bar which became the central attraction of the booth and was surrounded by eight new product launches, all making their debut, which received a fantastic reaction.”
The product array included impression E350 and S350, KNV Cube and KNV Arc, impression FR1, X4 atom Rackmount PSU and products from distributed brands, Cosmic Truss and Scenex Lighting.
Another change for GLP this year was the adoption of a rolling presentation, whereby customers were presented with one of GLP’s new products at regular intervals without interrupting the collective ambience and hospitality of the booth. “This worked extremely well,” adds Ravenhill.
Away from the stand, GLP sponsored the Knight of Illumination Awards category, Award for Arena, at the inaugural US ceremony, which was staged in conjunction with LDI.
The North American GLP Inc team were in non-stop action throughout the show, supported by senior members of the parent company in Karlsbad, including MD Udo Kuenzler and key account manager Olli Schwendke.
“It was a massive team effort by everyone responsible for getting the lighting in, up, down and back again,” concludes Mark Ravenhill.
(Jim Evans)
