The Los Angeles location has been strategically selected, placing GLP in the densely populated industrial district of Torrance, a traditional West Coast heartland for show production and event staging.
Elation Professional will remain GLP's distributor for the Impression range. But this development will enable the company to offer Elation much closer support, emphasises Ravenhill, who in addition to heading up the operation will retain his position as GLP's director of global key players.
Ravenhill says he is relishing the challenge. "It is a great opportunity to further exploit the enormous success of the expanding Impression range and at the same time reunite with my friends and colleagues in the industry over here."
Joining Ravenhill will be AnnaLise Laundrup, who brings nearly 12 years experience from working with Martin Professional - for much of the time as international exhibition and events manager). A native Dane (who is multilingual), she has worked all over the world and presently resides in Los Angeles.
In addition, GLP North America will be handling direct sales and marketing of the G-LEC range of video LED products into the marketplace (the company having recently been acquired by GLP).
Commented Eric Loader, director of sales for Elation Professional, "We have had tremendous success with the Impression over the past two years, and with the new Impression RZ120, Volkslicht and Meisterstuck following the XL, having Mark and AnnaLise here to help us promote these products to the US market will only help grow our mutual success."
GLP's business director, Kasper Gissel says: "The move is in line with our strategy for growth. The Impression range of LED heads has surpassed all expectations and has quickly become the de facto standard in high-output, low-wattage luminaires - particularly for television, location lighting and concert stage lighting. Therefore Los Angeles is the obvious location for our new office."
GLP's new office address Is: 1330, Storm Parkway, Torrance, CA 90501, Tel: +1 310 891 0773.
(Jim Evans)
