And when Gene Tasche, operations manager of Pine Street Group LLC, the company responsible for the Pacific Place shopping centre in Seattle, contacted GLP authorised dealer PNTA, it was precisely with that in mind.
With the Christmas season approaching, and the annual Snow Show looming, he needed something innovative to grab the attention of passers-by, and give the 15-year-old retail centre a fresh approach. Having worked on other projects at the site previously, the lighting specialists recommended seven of GLP's LED fixture, the impression Spot One, to be installed in each of the mall's seven columns.
Sheldon Warshaw, PNTA's Custom Services manager, explained that the Spot Ones were set up in such a way that they could light up the main atrium with colour - giving them a multipurpose functionality. They will also be used for various events that take place in the atrium during the course of a year.
He confirmed that using the Spot One in this application provided a large number of advantages to both the installer and the shopping mall themselves, notably ease of installation and operation, along with the low maintenance required (backed by a five-year warranty on the light engine).
"As the initial emphasis was for the Snow Show the overall approach has been theatrical," he said. "We wanted to have moving lights on each of the seven columns, firing from the bottom up. This way we could colour the columns and also shoot them out and down to cover the floor of the atrium." The bases for the fixtures to be bolted onto were created by the Pacific Place engineers."
Warshaw confirms that the Mall management are "totally satisfied" with the impact the new LED lights have created. "The Snow Show never looked better," he says. "The lights were a smash hit."
(Jim Evans)