2Ci worked with brand experience company Bugle to create the Guitar Hero Experience, which featured a 103" Panasonic Plasma as the centrepiece to the stage set, where festival goers showed off their skills, rocking out to Rage Against the Machine, the Sex Pistols and the Kaiser Chiefs to name but a few. The most talented of the festival goers were offered special prizes, including the chance to play on the main stage at some festivals.
The 103" Plasma was sourced from trade rental company PSCo, with the company's exclusive Screenlifter which lifts the screen up to 3m in the air at the touch of a button. This was then built into a set to act as a stage backdrop for the promotion. 2Ci designed the AV production and organised the video mixing for the Guitar Hero performers.
2Ci also sourced two 42" AQUiVO screens from PSCo which were positioned outside the Guitar Hero trailer for festival goers to watch the action on stage from outside, attracting potential stars into the competition.
Habs Akram, managing director of 2Ci comments, "We found using this latest technology made a vast difference to the branding experience for the client and the festival goers. The trailer was so busy that we had additional weatherproof screens outside - the perfect AV solution for any company wanting to use outdoor screens in the great British weather. I look forward to working with PSCo again next year."
(Jim Evans)
