The multipurpose venue is for touring acts and can host an audience of up to 3,900
USA - Harrah's currently boasts 17 casino complexes across the United States, from New Orleans to Philadelphia, from Atlantic City to San Diego. In North Carolina it is Harrah's Cherokee Casino and Hotel that invites you to 'Come Out and Play'. Originally designed in 1997 with a 1,500 seat pavilion, the complex opened its new Event Centre in 2010. The primary function of this multipurpose venue is for touring acts. It can host an audience of up to 3,900.

The much larger auditorium required a reappraisal of Cherokee Casino's existing concert technology, particularly audio; their production supervisor, Ryan Hargis explains the rationale behind Harrah's decision to install a d&b audiotechnik J-Series loudspeaker system.

"The Event Centre is designed for concerts but will also host banquets and sporting events. Since the bulk of the events are concerts,we wanted to go with a sound system that any touring act would be comfortable using as well as providing our guests with the best possible experience. A system from d&b was chosen based on our own research which concluded that they manufacture the best concert line array systems in the business."

The system was installed by PSX Audiovisual Technologies from Covington, Louisiana; overseen by their director of engineering, John McGovern, who confirms the unequivocal nature of Harrah's decision, "Entertainment manager Neal Morgan and production supervisor Ryan Hargis let us know right up front that they wanted the Cherokee Event Centre guests to have a concert experience that they would remember. They wanted d&b from the very beginning; it was chosen first and foremost for its sonic accuracy and its ability to meet with any artist's concert rider."

For both Harrah's and PSX this was their first collaboration with d&b audiotechnik. "PSX is very pleased with d&b," says McGovern. "It was our first experience with them and we were supported in every way. As a contractor there are certain jobs that stand out, ones that you consider special. This is definitely one of them."

"One of the goals of getting the d&b system was to make our job easier," concludes Hargis. "We have had acts come through that were carrying a high end PA that stayed on the truck because of the quality of the installed d&b rig."

(Jim Evans)


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