LSi Online

Harrods gets the WOW Factor

Details: 14 March 2016

UK - Five prime window sites at Harrods used leading-edge audio-visual technology to promote the new cinema production of Peter Pan. The film, directed by PJ Hogan with Harrods owner Mohamed Al Fayed as executive producer, opened to great critical acclaim on 26 December.

Previews of the film were projected onto a series of floating Holo Screens - supplied by Danish company dnp through its UK distributor Paradigm Audio Visual - providing transparent suspended visualization, perfect for the theming of the windows. The whole idea had been the brainchild of WOW Factors' Mark Jones, who had demonstrated the Holo Screen technology to Al Fayed 12 months earlier.