Hausmesse 2004 - tradition and innovation

Germany - EVI Audio's in-house fair, the Hausmesse, ran from the 23-25 January 2004 in Straubing. What started 17 years ago as a cosy get-together has developed into a major annual pro audio event, the company reports. This year, the EVI Audio team, led by managing director Wolfgang Kruse, whose first Hausmesse this was, welcomed 700 national and international business partners, representatives of the media, and friends of the company to its in-house trade fair.

Martin Traut, Christian Glück and others put EVI Audio's latest products through their paces for the assembled information-hungry visitors, with enthusiastic responses to products such as the new Dynacord PowerMate, Electro-Voice's SxA360, SbA 760 and Plasma, the Midas Verona and Klark-Teknik's DN100.

The traditional Saturday evening party was another success, the company reports. This year, for the first time, the event was held in the town hall of Dingolfing, some 20 miles from Straubing. Robert Pletz, who as coordination manager - marketing services Europe - was responsible for the organization of this year's Hausmesse, commented: "We always like to offer our guests something special, and we succeeded once again in doing just that."

(Lee Baldock)