Hawthorn supports Xerocon London 2019
- Details
Over 3,500 delegates gathered to find out the latest news and updates from cloud-based accounting software company Xero. Creative technical production expert Hawthorn was chosen by agency Taylor Bennett Partners to deliver the full technical design and production for the two-day event.
Led by Pete Harding, Hawthorn’s head of creative technical, the company was tasked to bring Taylor Bennett’s vision to life, delivering full technical production for the main conference plenary, exhibition space, break-out sessions and evening party. The event featured a mammoth LED screen, an impressive lightbox installation and a village green complete with a cricket pitch and projection-mapped pond.
The main stage played host to two full days of informative sessions from industry experts and astronaut Major Tim Peake. Made from 413 panels of ROE CB5 LED, the three-section screen measured a staggering 44 metres wide and 368sq.m. Custom-made circular LED discs, each featuring 255 individual RGB pixels per fixture, were used between the sections to add eye-candy reminiscent of digits found on a retro calculator.
Lighting was designed by Russell Grubiak. Audio in the Keynote Theatre was delivered using a d&b audiotechnik V Series line array. The system, which uses full ArrayProcessing, ensured that audio was delivered evenly across the space so that each member of the 3,500 strong audience received the same excellent audio experience, regardless of their position.
The exhibition space featured a village green, complete with the Xero Arms, a cricket pitch and a projection-mapped pond. Transporting delegates from ExCeL London to a quaint country village, the set-up was completed with a dynamic 38m x 10m projection on the back wall.
Russell Bennett, partner at Taylor Bennett Partners, says: “With Xerocon often referred to as the Glastonbury for accountants, the pressure is on to make sure we deliver an amazing brand experience that creates powerful memories for delegates. By getting technical experts such as Hawthorn on board, we’re able to utilise the latest technologies to create those wow moments that forge emotional connections with audiences.”
(Jim Evans)
