Martin Werner, CEO at Laserworld, has overseen several acquisitions and new foundations of companies in the Laserworld Group in the past years, where he sees an obvious trend: "In an increasingly difficult niche-market, consolidating is essential to configure in a way to be competitive and at the same time provide products that perfectly meet the requirements of the customers. Achieving this in such a specialized industry like ours is only possible with a strong team of highly qualified individuals; Laserworld provides the ideal framework for this."
The company network already spans the whole world. The various companies maintain their independence, identity and brand structures, but can further focus on their core business fields. HB-Laser, one of the leading suppliers in the German market, fits this philosophy:
About 25 years ago, Harald Bohlinger founded HB-Laser and is undoubtedly one of the veteran companies in show laser light industry. The core competences are not only the development and manufacturing of professional show laser light systems but also multi-media and laser show production services. The achievements and merits of HB-Laser have been awarded with over 32 national and international awards to date.
The new structure of the Laserworld Group brings up promising, new potential. The already well-established marketing structures as well as the comprehensive sales network of Laserworld become infused by HB-Laser's long-year experience and knowledge on the technical level as well as with customer support in project planning and implementation of laser show and multi-media show productions. Further synergistic effects can also be achieved in many other areas, such as development, manufacturing, purchase, logistics and sales.
Lutz Bartl, CEO at HB Laser, expects more than one big step forward: "Despite substantial market changes in our industry over the past years, we at HB-Laser were always up to date with innovations; we drove them forward and developed new products and solutions. We also saw Laserworld completely changing the whole show laser light market in a very short time. We are now in the position to participate in this and increase our presence in the market and industry, the advantages for our customers are more than obvious."
(Jim Evans)
