The launch, to ERF’s dealer network and key customers, was particularly important because it is the first time ERF trucks have incorporated cabs developed by their parent company MAN. For One Box managing director David Langdon and his team, the challenge was to develop a show concept that would communicate the company’s heritage, the driver benefits of the new range and allow a large-scale product reveal. The solution was a dramatic AV presentation projected onto a 40ft high, 130-degree arc of drapes. This was delivered using Blitz Vision’s Suite P system and an array of seven projectors. The drapes were then drawn back to reveal the six trucks from ERF’s new range. The AV presentation was continued using five rear projection screens mounted above the trucks. Blitz also provided a d&b audio rig with 24-channel sound desk.
As well as producing the show and handling delegate logistics, One Box was also responsible for developing AV content. A dramatic opening video sequence made the connection between the need for product evolution in a fast moving technological age and the development of the new ERF range as the best of both MAN and ERF’s engineering genes. One Box show producer Andy Key, explains: "Our approach has always been to work very closely with our clients to thoroughly understand their business and the messages they need to get across. The show was designed to communicate some very complex issues at the heart of ERF’s business. The success of the launch was critical to ERF and its relationship with its customers. To this end, video modules, AV and scripting all worked together to put across some very subtle and important messages ensuring an event that delivered the right blend of theatrical effects and business content to meet the client’s brief."
(Lee Baldock)
