Local band Elefantes play live for Clay Paky/Hermes Music guests in Mexico City
Mexico - To launch their new partnership, Clay Paky and Hermes Music organised a special event in April at the Aldama Theatre in Mexico City, where over 200 dealers, lighting designers and rental companies took part. The event was an opportunity to get together, but there were also plenty of in-depth technical demos regarding lights and new applications.

Clay Paky sales and marketing manager Pio Nahum presented the company to the guests, stating, "Clay Paky is a sturdy company, which has managed to get over the crisis that affected the world economy unharmed. We are counting on the strength of Hermes Music to grow further in the Mexican market."

Francesco Romagnoli, Clay Paky sales manager for North and South America, said "There was an immediate mutual understanding between Clay Paky and Hermes Music both on a personal and business level. Hermes Music is very well respected and will make Clay Paky highly visible on the Mexican market, and in all Latin American countries in general, where shows are an important part of the strong musical-cultural background. Our agreement will turn into a big sales opportunity for both companies."

Giovanni Zucchinali, sales support engineer, gave an in-depth demonstration of the Alpha 1500 and Alpha 700 lines - Clay Paky's latest.

The event ended with a live performance by the local band Elefantes, who tried out the features of Clay Paky Alphas live.

"We would like to thank the Hermes Music staff, who organised this event so perfectly," said Francesco Romagnoli. "A special thankyou goes to CEO Alberto Kreimerman, vice-president Greg Morrison and general manager Juan Cordoba Perches, who believed in the potential of our partnership right from the start. I would also like to thank Bruno Santaguida from Luzmila and Carlos Gil from Dinamica Cosmo Color, two of the most important rental companies in Mexico, which have always chosen and offered Clay Paky products, and which helped set up this event by providing most of the lights."

The joint action of the two companies in Mexico will be further reinforced through the cooperation of Jorge Aguirre. He has been a Clay Paky commercial partner for several years and was appointed Clay Paky regional representative for continental Central America as part of the agreement.

(Jim Evans)


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