After the successful introduction of the HOG4 platform in 2012-2013, High End Systems decided to further professionalize the sales of High End products in Europe through the concept of Master Distribution. AED Distribution, who has been Master Distributor for High End Systems in the BeNeLux, France and the UK in 2013, was appointed as European Master Distributor.
The European partnership includes all EU countries, incl. Russia, Turkey and Ukraine but with the exception of the Scandinavian Countries, Portugal, Italy, and Greece. AED Distribution already appointed AC Entertainment (UK), Interlight (NL), Lagoona (FR), Eclalux (FR), T&C (FR), Preworks (Austria), SIM (Russia) and Elit (Turkey) as Sub-Distributors.
Renaat De Wilde, VP Sales WW for High End Systems says, "AED Distribution has, in 2013, proven to be a highly professional and proactive Master Distributor for the Benelux, France and the UK. AED has been able to assure a high level of response for professional sales, service, training, demo, local warehousing and financing. Moreover their state of the art facilities in Willebroek, Belgium offer customers a centralized hub with strong proximity to all European customers.
"We are very pleased AED has now committed to expand this professional level of service throughout most of the European countries. High End Systems will continue to support its European customer base with strong local sales and business development presence, supporting AED's activities. We are very much looking forward to a successful expanded relationship with the AED group."
"We're very happy to further expand our business and territory in Europe for a brand and with state-of-the-art products like High End Systems," says Hans Vanderheijden, managing director of AED Distribution. "AED Distribution is careful never to compete with its own customers and continues its policy only to sell to professional AV companies. Now Lighting professionals, rental companies and production houses across a large part of Europe can be served by our selected dealers to whom we can bring the full range of High End Systems products."
AED Distribution will represent High End Systems products on the ISE show in Amsterdam (stand 1-F85) and during Prolight + Sound in Frankfurt (stand 9.0 E31).
(Jim Evans)
