Graham and Malcolm share over 40 years of experience within the Sound and Lighting industry. Graham Eales, based in Hong Kong, will be expanding Highlite's Business into New Zealand, Australia and Asia. Graham will oversee product quality control with Highlite's manufacturing suppliers in Asia next to his commercial activities. Patrick Herveille (vice-president of Highlite International) said: "It's very important for us to have a base in Asia, so we can liaise closer and quicker with our Asian suppliers. We also found an increased demand for our products on the Asian market. Graham comes to us with a wealth of experience having previously worked for Zero 88 and Philips Entertainment."
Malcolm Burlow is now based in Tampa, Florida. Raymond Paes (Highlite International sales manager) said: "Business has increased over the past few years in North America, mainly due to the success of the Showtec Active Sunstrip DMX, which has become a must-have product for LDs and production and rental companies. The one comment we've had from our USA customers is 'We'd like to do more business with you, but you don't have a base or contact person in the USA we can contact'."
After setting up Highlite's first satellite office outside of the Netherlands in the UK, Malcolm has been given the task of increasing Highlite's business in North America. He comments: "Highlite's power to adapt to new markets, combined with the company's core values, will make sure that we will be a favorite of our US customers for a long time to come."
(Lee Baldock)
