The premiere took place in London's Leicester Square on 11 May 2014 and saw the red carpet rolled out in front of the Odeon Theatre, just days prior to the film's official release.
Digital Insanity mapped the eight huge LED screens, all supplied, rigged and spread across one side of Leicester Square by rental company VER. Each screen had one of the letters G.O.D.Z.I.L.L.A. masked onto the front which created an impressive light box effect and they were programmed with lighting chases and effects including footage from the movie in question.
Richard Bagshaw of Digital Insanity explains, "Using the new Hippotizer FlexRes codec enabled the playback of a larger than HD canvas and Hippotizer allowed us to keep it all pixel for pixel from only 1 output. This freed up the second output to run content and live cameras into the screen at the other end of the carpet."
An additional HippoCritter was utilised to feed content to the video totem at the entrance to the red carpet. This four-sided column of LED panels played back poster art from the movie to greet the guests upon arrival.
Digital Insanity also created 18 minutes of content for the various video areas, which included some additional content being played back on the Odeon screens by the Odeon's in-house playback systems.
(Jim Evans)
