HIVE takes flight with brand relaunch
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Over the past few years, HIVE has established itself as a provider of video playback solutions, with a reputation built upon collaborations with industry players such as Panasonic on projects such as Frameless London and the National Museum of Qatar.
"The re-brand reflects the new energies coming into HIVE, and our disruptive nature will become clear as we launch our most exciting product yet, which will be coming in the upcoming weeks," states Mark Calvert, co-founder at HIVE. “We want our brand to reflect our values, and this relaunch is all about aligning on our shared vision for the future of the media control market.”
"After years of experimentation with small video devices, we've crossed the threshold where the amount of video processing power available in these small form factors creates incredible value,” says Trey Harrison, co-founder at HIVE. “We've brought on absolute top-tier talent to spread the word and help everyone transition to this new era of video control, and I'm very excited to be a part of it."
The upgrade of HIVE HQ has been pivotal for the brand's relaunch. The new office space occupies three floors, providing ample space for programming, assembly, sales, support, R&D, and projects. The new location in Horsham enables the HIVE team to expand its operations and offer better service to customers.
Additionally, HIVE has added several new staff members to the team. James Belfield, appointed to the role of head of production, is responsible for all aspects of the assembly and production of HIVE products. "It is a great honour and truly exciting to be part of such an innovative, disruptive and forward-thinking team and company," says Belfield.
Sarah Cox, business development manager, has over a decade of experience in real-time media servers and real-time graphics. "Every now and then, a technology enters the entertainment industry, that defines a whole new standard and its impact changes the game completely,” says Cox. “The time is now for HIVE, and I am thrilled to be using my experience to help them on the exciting journey ahead."
Finally, Kane Sargent joins the HIVE team as head of support, "I feel grateful to be part of a company that places a high value on its employees, customers, and the environment," he says. "It's inspiring to work alongside a team that is not only passionate about creating a positive and collaborative work environment but also about minimising our environmental impact through proactive sustainability efforts.”
