This ethos was a major driver behind the refurbishment of the reception area which, as facilities manager Steve Ellis explains, is multi-functional: "The work of the British Council is better known overseas, so the reception area has a role in explaining and promoting its activities, not just to visitors but also to our staff. The new reception area features one large screen and two holographic screens on which we display a variety of information.
"The reception area also includes a function room that is used for award ceremonies, VIP visits and other events. Glass sliding doors divide this room from the main entrance but it was important that the areas are visually connected. The use of holographic screens embedded in to the glass door means that the screen is transparent when not in use and even when used for projection you can see out through it."
By recessing the projection systems into the ceiling and using mirrors to project down onto the screens Visual Planet have created images that seems to float in mid-air with no obvious source.Mike Cole commercial director, Visual Planet has seen this discussion arise before with other clients, who begin to see new potential in the screens after they are installed. "Frequently we are called in to assist with a display solution. However, once we start to explore why the display is needed and how it fits with the marketing or corporate communications strategy then the discussion moves to another level. Reception areas are literally an opening to the organization and provide an opportunity to communicate more than just a welcoming environment. With digital displays and signage an organisation has the ability to control content displayed at all of its offices remotely. New projects, news items, promotions can be changed instantly and tailored for local audiences by the corporate communications department that could be in a different country."
(Lee Baldock)
