Literally translated, the name means 'Sound Rental', but Hyrljudet supplies complete production packages - incorporating design, sound, lighting and video - to a variety of concert tours, music events and corporate clients, with a special interest in the creative and atmospheric engineering of clubs and parties through exciting and challenging visual elements.
The most recent equipment investment has been in 24 of Robe's Pointe multi-purpose fixtures, which have gone to work over the summer in the two largest of the three separate summer club venues that Hyrljudet is servicing with equipment and crew.
"The Pointe is a good lightweight, medium-sized fixture with great cross-rental potential," comments Kristoffer, "Looking at the scope and the effects, it's definitely one of the best solutions on the market right now."
Twelve Pointes worked the season at the 1500 capacity Port du Soleil in central Goteborg and the other 10 went in to Backstage, another popular 'summer venue' in the city for around 800 people featuring great electro-dance sounds. Both venues operated three days a week throughout the summer, and everyone was extremely happy with the new lights.
The fixtures were supplied by Swedish distributor Bellalite. Account manager Fredrik Wideman, has worked with Kristoffer since he started and comments, "It is great to see someone with the attitude and dedication to providing the absolute best service in all respects, and investing in premium equipment alongside some brilliant people."
Before starting Hyrljudet, Kristoffer became renowned for hosting some of the best underground raves in and around Goteborg, building up a reputation for offering cool music and vibes, which was where he first realised how imperative good sound, lighting and visuals are to creating harmonious environments.
The company is well known for providing imaginative club lighting, visual and sound designs and equipment, but that sector is currently only 25% of their turnover. The rest comes from corporate events, exhibitions, music tours and festivals. Hyrljudet operates from a roomy warehouse in the south of Goteborg, has a full time staff of eight and a pool of regular freelance engineers who all share their work ethic and a busy work schedule.
(Jim Evans)
