i-Pix' Chris Ewington explains that he specifically sought an independent and specialist distribution company to represent the brand and support and promote i-Pix inventive and creative products and concepts. "I looked at many options and researched extensively before choosing to partner with ICD," says Chris. "I didn't want a large company with lots of brands on-board, I wanted a focussed and dedicated operation with individuals passionate about the industry that would give the Db1 the attention it deserves and share the zeal for invention that characterises i-Pix."
Chris also highlights that ICD is based in Sunrise, Florida, near Miami and at the heart of the EDM music action which is "a big market that is always keen to embrace new visual technologies". It is also one of the genres for which the hybrid Db1 is a suitable choice as a combination lighting/video product giving dynamic and unique results.
Craig Singer of ICDsays: "The db1 is a fantastic idea, a genuinely new product that can't be classified as 'just' a lighting fixture or a 'just' a video screen . . . it has effectively created its own 'Screen Beam' category of fixture. There's absolutely nothing like it in the world of entertainment technology, and we are hugely excited to be involved with Chris and i-Pix on this project."
ICD is already planning a nationwide Db1 experience tour visiting key US cities ahead of the LDI expo in Las Vegas in October, to get targeted people in front of the product.
(Jim Evans)
