Electric Fly was working for brand experience agency Slipstream who brought them onboard to provide all the specialist lighting and effects required for the high profile event.
Staged at the Trocadero, in front of the Eiffel Tower, the set - built by Stage One - consisted of a large 6 x 8m 'shoe box' which was set up two days prior to the launch and acted as a count-down monitor. Three LED strips were installed along the sides of the box that flashed every second.
England's Steven Gerrard and Liverpool team mates Dirk Kuyt, Andriy Voronin and José Reina were joined by a host of international football stars for the box opening event.
When the time came for this to happen, accomplished with the aid of a hydraulic ram, a giant model of the new boot was revealed - illuminated by the 60 Satellites. 30 fixtures highlighted the boot while the other 30 pointed into the crowd.
The Satellites were supplied to Electric Fly by HSL. Jevons has used Satellites on numerous lighting designs of all types over the last year and says: "They are absolutely ideal for this type of show. We needed a really robust fixture as it was an outdoor event in November - and whatever the weather decided to do, it would be challenging."
Lighting was programmed by Jevons and Phil Winward, and overseen and operated for the show days by Jake Jevons, using one of Electric Fly's Avolites Pearl consoles.
(Jim Evans)
